64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74% Of Regional Companies Have At A Minimum, One Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online scores stats, we found out that a business requires to have approximately 40 reviews before customers "Award" it with a star.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still need consumer reviews. There's no way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out much more reviews to get a clear view of how business is in fact doing. Don't depend upon that figure alone.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

73 Percent Of Consumers Believe Written Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't pleased with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a 3rd of customers say composed reviews are the only feature that makes them believe the websites' reviews are beneficial and relevant.

Source: Fan and Fuel

98% Of Yelp's Visitors Bought From A Business They Found On The Site

Generally, 142 million customers visit Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

Customers Could Spend 31% More With A Business That Has Great Reviews

Pay attention to this fact. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly how much more.

Source: Martech Zone

63.6% Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.

Source: Review Trackers

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact make use of them.

Although we now know why consumer reviews are so effective, a lot of businesses obviously don't.

Source: LsaInsider