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If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When customers need to choose a service provider, reviews have an enormous effect on their decision.
Source: DemandGenReport
If A Business Manages To Fix Problems Rapidly And Effectively, 95% Of Unsatisfied Clients Will Return To A Business
Customers don't anticipate you to be perfect. They do anticipate you to fix things when they go wrong. If there's nothing else a business can do to deal with a problem, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review stats show that 63% of customer reviews go on without a reply. That's regrettable, because those companies are losing clients that way.
Source: Review Trackers
64 Percent Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Posted On Twitter Can Help Increase Online Sales By 6.46%
Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Online Product Reviews About A Product Can Increase Its Conversion Rate By More Than 270%
User review stats reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses really use them.
Although we now understand why customer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
Due To The Fact That They Desire To Buy A Service Or An Item And Desire To Get The Truth About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Sites.
Users come due to the fact that they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.
Source: RevLocal
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the enormous effect user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.
Source: Career Arc
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone