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Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
83% Of Clients Do Not Trust Advertising
The standard channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements choose to take note of consumers' recommendations online.
Source: Statuslabs
Users Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made rapidly.
Online reviews are obviously convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
73% Of Customers Believe Consumer Reviews Are More Crucial Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with ratings alone.
Customer reviews make the statistics appear more genuine which is what the would-be consumers are looking for. Almost a 3rd of customers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.
Source: Fan and Fuel
49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.
The share of customers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
67% Of Consumers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when customers have to choose a service provider.
Source: DemandGenReport
72 Percent Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how captivating your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
15 Percent Of Users Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15 percent of possible clients will not even think about doing business with a business they can't find opinions about.
Source: Statuslabs