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Google Represents 57.5% Of All Reviews Across The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
89% Of Clients Like To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, clients prefer to read reviews on their smart phones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their buying confidence.
Companies use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Most Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a average or negative one.
Source: Brightlocal
89% Of Customers Browse A Companies Feedback To Reviews
Not only do most consumers check out the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.
Source: Brightlocal
86% Of Customers Would Think About Composing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they spend at your business. They will be prepared to share it if you offer them a great experience.
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a medical professional or a legal representative.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
88% Of Executives View Reputation Risk As A Leading Business Problem
Reputation management stats suggest a business's reputation does not affect simply the clients. Prospective employees also look at ratings and take a look at reviews.
Source: Deloitte
United States Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
When individuals read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.
Customer satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.
Source: Statista