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Most Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
15% Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust implies no interactions. 15% of potential consumers won't even consider working with a business they can't discover viewpoints about.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who read client reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review stats position consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as advice from loved ones.
Source: Brightlocal
90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business
You know what people say about first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company
The star score is the first thing consumers see. Still, users take note of other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Generally, 142 million consumers visit Yelp monthly. If you haven't claimed your complimentary Yelp business page, this is as excellent a time as any.
Source: RevLocal
Positive Reviews Motivate 68 Percent Of Consumers To Use A Local Business
Because the large bulk of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.
Today's shoppers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Due To The Fact That They Desire To Buy An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Consumers Check Out Review Sites.
Users come because they have currently formed a buying decision. The bulk of them (89%) purchase within a week of their visit.
Source: RevLocal
Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase likelihood for an item with 5 reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz