70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is actually doing. Do not depend upon that statistic alone.

Source: Brightlocal

Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses apparently don't.

Source: LsaInsider

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the potential consumers are looking for. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are helpful and appropriate.

Source: Fan and Fuel

77% Of Users Don't Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly asking for reviews.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Therefore, buying choices are made quickly.

Online reviews are clearly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Negative Reviews Can Increase Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics reveal that 63% of consumer reviews remain without a response. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

60 Percent Of Consumers Consult Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics show people value the viewpoint of peers more than any other material.

Source: Collective Bias

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'extremely frequently'.

Source: Trust You

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Google Represents 57.5% Of All Reviews Globally

Google remains in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

A One Star Increase In Rating Can Result In A 5% To 9% Increase In Business Profits

Businesses that treat clients well typically flourish, review sites help ensure of that.

Source: Statuslabs

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can likewise influence our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings data, we discovered that a company needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal