54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of US customers.

Source: Statista

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

49% Of Consumers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who pay attention to the variety of reviews is currently at 46%.

Source: Brightlocal

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'extremely frequently'.

Source: Trust You

More Than Half Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is among many that highlight the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for services with an ideal five star ranking.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new automobile and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other people, you manage to pick one that works for you. That's how favorable reviews transform consumers into clients.

Source: Consumer Affairs

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear people aren't satisfied with scores alone.

Client reviews make the statistics appear more genuine which is what the would-be clients are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

A One Star Boost In Score Can Result In A 5% To 9% Boost In Business Earnings

Businesses that treat clients well typically flourish, review websites help make sure of that.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the vast majority of consumers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About An Item Can Boost Its Conversion Rate By An Unprecedented 270%

User review statistics reveal the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

72% Of Consumers Won't Take Action Unless They Check Out Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There's no other way around it. Customers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine