Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and score data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a legal representative or a doctor.

Younger people (age 18-35) are even more inclined to hire an expert based on online reviews. Only 19% of millennials will think about working with a legal representative without any.

Source: Thomson Reuters

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

Because They Desire To Purchase A Service Or An Item And Want To Get The Truth About The Businesses Items And Services, 82 Percent Of Customers Check Out Review Sites.

Review sites are places that people go to get the truth about a service, business or item . Because they have actually already formed a purchase decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do the majority of customers check out the review replies, 30% of them highly value them. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Undoubtedly Leave A Review

More than a 35% would do it to educate others about their customer experience and 24% would undoubtedly direct their review to the business itself.

Over a 26% would want to post a review to assist other individuals with their choice making process.

Source: Podium

American Buyers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge effect user scores have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

Google Accounts For 57.5% Of All Reviews All Over The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers