Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really use them.

Although we now understand why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Ratings

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Consumer reviews make the stats appear more genuine which is what the prospective customers are searching for. Nearly a third of consumers say composed reviews are the only function that makes them think the websites' reviews are beneficial and appropriate.

Source: Fan and Fuel

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about very first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to compose one.

Source: Martech Zone

Online Item Reviews About A Product Can Increase Its Conversion Rate By More Than 270%

User review statistics show the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have great and awesome ratings. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

70% Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To illustrate the significance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they concentrate on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of US customers.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software buyers consider reviews to be a necessary factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra