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60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than women.
Reviews and score data show individuals value the opinion of peers more than any other content.
Source: Collective Bias
If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review
More than a 35% would leave a review to advise others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their decision making process.
Source: Podium
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of Online Shopping.
Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.
Source: Statista
89% Of Customers Want To Read Reviews Using Their Smartphones
Be it via an app or a mobile browser, people prefer to read reviews on their cell phones.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star rating is the first thing customers see. Still, users take note of other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to buy a new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly select one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
The Average Review Length Has Become 65% Shorter Since 2010
In the present day reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our buying preferences.
According to social reviews statistics, Facebook impacts over half of users' purchase choices.
Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics show the general popularity of a site can only go so far when it comes to trust.
Source: Review Trackers