Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact make use of them.

Although we now understand why consumer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal

Half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people know the value of being informed. User-generated content has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Scores As The Most Important Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

72% Of Customers Won't Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still need client reviews. There is no skirting around it. Customers are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when customers have to select a solution provider.

Source: DemandGenReport

If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Unhappy Customers Will Go Back To A Business

Consumers do not anticipate you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Reviews Published On Twitter Can Grow Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

60% Of Consumers Consult Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be influenced than women.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Revenue

Businesses that treat consumers honorably normally succeed, review sites help make sure of that.

Source: Statuslabs

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats suggest a company's reputation doesn't impact simply the clients. Potential team members likewise take a look at rankings and read reviews.

Source: Deloitte

63.6 Percent Of Consumers Visit Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can only go so far when it pertains to trust.

Source: Review Trackers

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads choose to pay attention to customers' suggestions online.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Given that the vast bulk of customers read reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz