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The Majority Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.
Source: Capterra
People Reading Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are clearly convincing, yet online marketers haven't always come to appreciate the power of them.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% used online reviews to select a physician or a lawyer.
Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'extremely influential'.
To show the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Google Represents 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
74% Of Regional Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings statistics, we discovered that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your consumers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo