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Many Best Selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall rating.
According to client rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Google Represents 57.5 Percent Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Staggering 270 Percent
User review statistics reveal the purchase likelihood for a product with 5 reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
83% Of Clients Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. Many users who no longer trust advertisements select to focus on customers' recommendations online.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
83% Of All Young Buyers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did leave a review. In general, companies have asked 66% of all clients to give a review on their business.
Source: Brightlocal
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to improve your website's SERP ranking.
Looking at online ratings stats, we learnt that a business needs to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new car and there are a number of models which fit your requirements. How do you pick the best one for you? Well, you read reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
Over Half Of Consumers Aged 25 To 34 Published Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews
No matter how attractive your marketing is, you still need client reviews. There is no other way around it. Clients are still going to hear you out, but they rely on other individuals more.
Source: My Testimonial Engine
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of customers, who focus on the number of reviews is currently at 46%.
Source: Brightlocal
If They Were Asked, 77% Of Customers Would Leave A Review
More than a 35% would post a review to educate others about their consumer experience and 24% would definitely direct their review to the company itself.
Over a 26% would want to post a review to assist other individuals with their choice making process.
Source: Podium