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64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.
Companies use the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of businesses have outstanding and great rankings. Just 5% of companies have a score below 3 stars.
Source: Brightlocal
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Typically, 142 million consumers visit Yelp each month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
89% Of Consumers Choose To Read Reviews Using Their Cell Phones
Be it via an app or a mobile internet browser, most people prefer to read reviews on their smart phones.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Over half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to select a physician or a legal representative.
Younger people (age 18-35) are even more inclined to work with a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
If A Company Handles Problems Rapidly And Efficiently, 95% Of Dissatisfied Clients Will Return To A Company
Clients do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is nothing else a business can do to deal with a problem, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review statistics prove that 63% of consumer reviews stay without a reply. That's regrettable, since those companies are losing customers that way.
Source: Review Trackers
The Average Review Word Count Has Become 65% Shorter Since 2010
Now a days reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Just 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.
Although we now know why client reviews are so powerful, the majority of businesses obviously don't.
Source: LsaInsider
USA Shoppers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Client satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista