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49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Customers value not only the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management statistics suggest a company's reputation doesn't impact simply the customers. Potential team members also look at ratings and read reviews.
Source: Deloitte
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of client reviews stay without a reply. That's regrettable, because those businesses are losing customers that way.
Source: Review Trackers
30% Of Customers Feel Favorable To A Business Which Answers Online Reviews
Corresponding with your customers establishes trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.
As you may anticipate, clients who feel this way are going to invest more cash with a business.
Source: Statuslabs
More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of possible consumers won't even think about doing business with a business they can't find opinions about.
Source: Statuslabs
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
If They Were Asked, 77% Of Clients Would Submit A Review
More than a 35% would leave a review to inform others about their customer encounter and 24% would probably direct their review to the business itself.
Over a 26% would want to leave a review to help other people with their choice making process.
Source: Podium
73 Percent Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with scores alone.
Consumer reviews make the stats appear more genuine which is what the would-be consumers are looking for. Nearly a third of customers state written reviews are the only function that makes them think the websites' reviews are relevant and helpful.
Source: Fan and Fuel
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.
Source: Review Trackers
The Majority Of People Aged 25-34 Wrote Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista