Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic appeal of a website can just go so far.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews convert customers into consumers.

Source: Consumer Affairs

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46%.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social network which can also influence our buying decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews statistics expose that four out of five users are likely to trust a local business.

Source: RevLocal

United States Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various elements of the shopping experience when people check out reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA consumers.

Source: Statista

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to leave a review to help other people with their decision making process.

Source: Podium

The Majority Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a average or negative one.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Business

This stat is among numerous that illustrate the importance of online ratings. Now that news of customer fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57 percent of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

Customers Might Invest 31% More With A Business That Has Great Reviews

Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

72 Percent Of Clients Will Not Take Action Before They Read Some Reviews

Irrespective of how alluring your marketing is, you still need customer reviews. There is no skirting around it. Clients are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine