One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable effect on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

83% Of All Young Shoppers Were Invited To Leave A Review Recently

Of those invited, 80% of customers did submit a review. Overall, companies have asked 66% of all clients to give a review on their company.

Source: Brightlocal

52% Of Consumers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.

Source: Capterra

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. However, they understand the massive impact user rankings have on their business. Undesirable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

If They Were Asked, 77% Of Customers Would Probably Post A Review

More than a 35% would submit a review to inform others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would want to submit a review to help other individuals with their decision making process.

Source: Podium

73% Of Consumers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review statistics make it clear individuals aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the would-be consumers are searching for. Almost a 3rd of consumers state written reviews are the only function that makes them believe the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

74 Percent Of Local Companies Have At Least One Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online scores statistics, we discovered that a business needs to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

The Typical Review Length Has Actually Become 65% Much Shorter Since 2010

At this present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Consumers don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in terms of conversions.

A single review can have an enormous impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

Just 6% Of Consumers Don't Trust Client Reviews At All

According to customer review statistics, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without checking out reviews.

Source: Statista