73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective clients are searching for. Nearly a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

In recent years reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews transform consumers into consumers.

Source: Consumer Affairs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US buyers consider reviews as 'very influential'.

To illustrate the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is really doing. Do not depend upon that figure alone.

Source: Brightlocal

86 Percent Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the money they invest at your business. If you give them a great experience, they will want to share it.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review stats show the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

Most Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from adequate to improve your website's SERP ranking.

Taking a look at online rankings data, we discovered that a company needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

70 Percent Of Consumers Prefer To Find Out About A Business Through Articles And Reviews, Instead Of Ads

Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are generally ads.

Source: Martech Zone