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73% Of Customers Believe Written Reviews Are More Important Than Star And Number Rankings
Online review stats make it clear people aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the prospective consumers are looking for. Nearly a 3rd of consumers say written reviews are the only function that makes them think the websites' reviews are relevant and useful.
Source: Fan and Fuel
If They Were Asked, 77% Of Clients Would Definitely Post A Review
More than a 35% would leave a review to educate others about their consumer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would be willing to submit a review to help other people with their choice making process.
Source: Podium
Online Item Reviews About A Product Can Amplify Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for an item with five reviews is 270 percent higher than the very same product without reviews.
Source: Spiegel Research Center
If A Company Takes Care Of Issues Quickly And Effectively, 95% Of Disappointed Clients Will Return To A Company
Clients don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals spend more than five times as long on a website when they read negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of companies question the integrity of online reviews. However, they realize the enormous impact user rankings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Best-selling Items Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
The Average Review Word Count Has Become 65% Much Shorter Since 2010
At this present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.
Source: Review Trackers