Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Since the large majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Many Popular Products Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower rating really helps your overall score.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two-thirds of businesses have good and outstanding ratings. Only 5% of businesses have a rating below three stars.

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of American Customers

24% of US consumers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you know that 81 percent of customers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

Over Half Of Individuals Aged 25-34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

73% Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear people aren't pleased with ratings alone.

Customer reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are relevant and useful.

Source: Fan and Fuel

86% Of Consumers Would Consider Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

Customer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone