95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a better idea of how business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

A One Star Increase In Rating Can Result In A 5% To 9% Boost In Business Revenue

Businesses that treat clients fairly usually prosper, review sites help make sure of that.

Source: Statuslabs

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Reviews Posted On Twitter Can Help Boost Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a positive experience, instead of a negative or mediocre one.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.

Reviews and score stats show people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing customers see. Still, users take note of other aspects too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did give a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

The Average Review Length Has Actually Become 65% Shorter Since 2010

Now a days reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Over Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

70% Of Consumers Choose To Find Out About A Business Through Articles And Reviews, Instead Of Advertisements

Ads are all well and good, however it's worth attempting a different approach as well. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs