83 Percent Of Clients Don't Rely On Advertising

The conventional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads choose to take note of consumers' suggestions online.

Source: Statuslabs

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

15 Percent Of Users Don't Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective clients will not even consider working with a business they can't discover opinions about.

Source: Statuslabs

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews remain without a reaction. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

73% Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are looking for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the sites' reviews are pertinent and beneficial.

Source: Fan and Fuel

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Undesirable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Statistics reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings stats, we found out that a business requires to have an average of 40 reviews before people "Award" it with a star.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.

Source: Trust You

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done much faster. Buying choices are made quickly.

Online reviews are clearly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something as simple as responding to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are happy to spend more money with a company.

Source: Statuslabs

89% Of Buyers Want To Read Reviews Using Their Smart Devices

Be it via an app or a mobile browser, folks choose to read reviews on their mobile phones.

Source: Statista

Just 6 Percent Of Customers Don't Rely On Client Reviews At All

According to client review stats, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without checking out reviews.

Source: Statista