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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Consumers Could Invest 31 Percent More With A Business That Has Great Reviews
Pay attention to this fact. The better other users explain your service or product, the more money you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a site can just go so far.
Source: Review Trackers
Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social media reviews stats, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that 4 out of 5 users are more likely to rely on a local business.
Source: RevLocal
30% Of Clients Feel Favorable To A Business Which Answers Online Reviews
Corresponding with your customers develops trust. Even something easy like reacting to their comments and reviews can make them feel valued.
As you might anticipate, customers who feel this way are ready to invest more money with a company.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
15% Of People Do Not Trust Businesses Without Any Online Reviews
No trust indicates no interactions. 15% of possible consumers won't even think about working with a company they can't discover opinions about.
Source: Statuslabs
67% Of Customers Admit Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a huge effect on their decision when consumers have to choose a service provider.
Source: DemandGenReport
95% Of Unsatisfied Consumers Will Go Back To A Company If A Business Deals With Problems Rapidly And Effectively
Clients don't expect you to be perfect. They do anticipate you to deal with things when they go wrong. If there is nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
Most Best-selling Products Have A Typical Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Purchasing choices are made rapidly.
Online reviews are undoubtedly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone