Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same customers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why client reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

83 Percent Of Customers Do Not Rely On Advertising

The conventional channels to reach clients aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to focus on customers' recommendations online.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Prefer To Discover A Business Through Reviews And Posts, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach too. Reviews are without a doubt the very best way to discover the truth about a product or service.

Source: Statuslabs

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

USA Consumers Consider "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With males being twice as likely to be affected than women.

Reviews and rating data show people value the opinion of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

More Than Half Of People Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista