A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their result on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really utilize them.

Although we now understand why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Because the vast bulk of customers read reviews, you would want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A Lot Of Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating actually helps your overall rating.

According to customer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

49% Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency also.

The share of clients, who pay attention to the variety of reviews is currently at 46 percent.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two-thirds of companies have excellent and good rankings. Only 5% of businesses have a rating below 3 stars.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Customers Browse A Companies Responses To Reviews

Not only do many customers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users describe your product and services, the more money you can charge and customer review stats show us precisely just how much more.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

90% Of Users Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

If you don't have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

71% Of Millennials Browse Customer Reviews Of Professional Services

Over half of all individuals in need of a professional service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a physician or an attorney.

Young people (age 18-35) are much more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with a legal representative without any.

Source: Thomson Reuters

Google Represents 57.5% Of All Reviews Around The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista