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Only 6% Of Customers Don't Rely On Consumer Reviews At All
According to customer review stats, a whopping 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Many Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
More Than Half Of Clients Aged 25-34 Wrote Reviews
According to Statista, the younger generations are evidently the more opinionated ones.
Source: Statista
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
89% Of Clients Want To Read Reviews On Their Smart Devices
Be it by means of an app or a mobile browser, individuals choose to read reviews on their mobile phones.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
63.6% Of Customers Check Out Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
These online review stats show the basic appeal of a website can just go so far when it pertains to trust.
Source: Review Trackers
83% Of Clients Don't Trust Advertising
The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Ratings
Online review stats make it clear people aren't pleased with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective customers are looking for. Nearly a third of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and helpful.
Source: Fan and Fuel
A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
Software Application Reviews Influence Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
53% Of Customers Anticipate Companies To Answer Back Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.
Source: Review Trackers
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics show a company's reputation doesn't affect simply the customers. Potential team members also look at rankings and read reviews.
Source: Deloitte
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to select a legal representative or a doctor.
Younger people (age 18-35) are much more likely to work with an expert based on online reviews. Only 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
72% Of Consumers Won't Take Action Before They Read Some Reviews
Regardless of how captivating your marketing is, you still need customer reviews. There is no skirting around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
70% Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal