If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some negative reviews.

Source: Capterra

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There is no other way around it. Clients are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

Users Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Therefore, purchasing choices are made quickly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

89% Of Customers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, people today prefer to read reviews on their mobile phones.

Source: Statista

If A Company Deals With Problems Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Company

Consumers do not expect you to be perfect. When things go wrong, they do expect you to deal with things. If there is absolutely nothing else a business can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

83% Of Clients Don't Trust Advertising

The conventional channels to reach customers aren't as prominent as they used to be. A lot of users who no longer trust ads select to pay attention to customers' suggestions online.

Source: Statuslabs

American Consumers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

73% Of Customers Think Written Reviews Are More Important Than Star And Number Scores

Online review data make it clear people aren't satisfied with ratings alone.

Client reviews make the statistics appear more authentic which is what the prospective clients are trying to find. Practically a 3rd of customers state composed reviews are the only feature that makes them believe the sites' reviews are useful and pertinent.

Source: Fan and Fuel

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone