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Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business
Since the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those asked, 80% of clients did leave a review. In general, businesses have asked 66% of all customers to give a review on their company.
Source: Brightlocal
64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, agree that it increases their buying confidence.
Businesses utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lot Of Local Companies Have Approximately 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Element
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Typically two thirds of companies have exceptional and great rankings. Just 5% of companies have a rating listed below three stars.
Source: Brightlocal
More Than Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Website
Typically, 142 million customers go to Yelp each month. This is as great a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
86 Percent Of Customers Would Think About Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you provide an excellent experience, they will be willing to share it.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers