The Majority Of Best-selling Products Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall score.

According to consumer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

15% Of Visitors Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15 percent of potential customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider

Reviews have a huge impact on their decision when consumers have to pick a solution provider.

Source: DemandGenReport

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo

72% Of Clients Won't Take Action Unless They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

77% Of Customers Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their consumer encounter and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to help other individuals with their decision making process.

Source: Podium

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are trying to find. Almost a 3rd of customers say written reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review stats reveal the general popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

61 Percent Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of companies have good and outstanding ratings. Just 5% of companies have a score below three stars.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Staying connected with your consumers establishes trust. Even something as basic as reacting to their reviews and remarks can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

When Buying Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they spend at your business. If you provide a good experience, they will want to share it.

Source: Brightlocal