If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is presently the most popular social network which can likewise affect our buying preferences.

According to social reviews stats, Facebook affects more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats reveal that 4 out of five users are likely to trust a local business.

Source: RevLocal

Majority Of Consumers Will Not Use A Business If It Has Less Than A 4 Star Rating

This stat is one of lots of that highlight the significance of online scores. Now that news of customer satisfaction travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for organizations with a perfect five star ranking.

Source: Brightlocal

15 Percent Of Clients Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of possible customers will not even consider working with a company they can't find viewpoints about.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Because the large majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As An Essential Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who pay attention to the number of reviews is presently at 46 percent.

Source: Brightlocal

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

64% Of Americans Agree That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are apparently the more opinionated ones.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or fabricated reviews.

Source: Reevoo

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now understand why client reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics place clients' reviews as the most trustworthy source of suggestions. Online reviews normally bring the exact same weight as recommendations from loved ones.

Source: Brightlocal