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Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Communicating with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel valued.
As you may expect, clients who feel this way are ready to invest more money with a business.
Source: Statuslabs
73 Percent Of Consumers Think Consumer Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are looking for. Almost a third of consumers say written reviews are the only function that makes them believe the websites' reviews are pertinent and helpful.
Source: Fan and Fuel
Consumers Could Spend 31% More With A Business That Has Fantastic Reviews
Focus on this fact. The better other users describe your service or product, the more cash you can charge and customer review stats show us exactly how much more.
Source: Martech Zone
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
63.6% Of Customers Go To Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
These online review statistics reveal the general popularity of a website can just presume when it concerns trust.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star score is the first thing consumers see. Still, users take note of other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site
Generally, 142 million consumers visit Yelp each month. This is as great a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
Software Reviews Impact Over 98 Percent Of All Purchasers
18 percent of software application purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
52% Of Customers Rely On A Product More If It Has Negative Reviews Also
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.
Source: Capterra