Negative Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews usually carry the very same weight as recommendations from friends and family.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Almost a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% boost.

Source: RevLocal

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a vital factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

15% Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15% of possible clients won't even consider working with a company they can't find opinions about.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. Nevertheless, they understand the massive effect user rankings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

83 Percent Of Consumers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

United States Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on various elements of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American clients.

Source: Statista

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Profits

Businesses that treat clients well typically prosper, review sites help make certain of that.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

The Average Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

74 Percent Of Regional Companies Have At A Minimum, One Google Review

A single review is far from adequate to improve your site's SERP ranking.

Taking a look at online ratings stats, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp every month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are basically ads.

Source: Martech Zone