91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they recognize the huge impact user scores have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Software Application Reviews Impact Over 98% Of All Buyers

18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Online Product Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

More Than Half Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the significance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57% of consumers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for companies with an ideal five star rating.

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies really use them.

Although we now understand why consumer reviews are so powerful, a lot of businesses apparently don't.

Source: LsaInsider

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of businesses have good and awesome rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

83% Of Clients Do Not Rely On Advertising

The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

86% Of Customers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Posts, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Given that the vast majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would post a review to educate others about their client experience and 24% would rather direct their review to the business itself.

Over a 26% would want to give a review to assist other individuals with their decision making process.

Source: Podium

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60 Percent Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be affected than ladies.

Reviews and ranking data show people value the opinion of peers more than any other content.

Source: Collective Bias

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you know that 81% of consumers will pay more for an item with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

98% Of Yelp's Site Visitors Bought From A Business They Discovered On The Website

Usually, 142 million consumers go to Yelp each month. If you have not claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal