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30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews
Communicating with your consumers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are ready to spend more money with a business.
Source: Statuslabs
Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a average or negative one.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency also.
The share of consumers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
American Buyers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews
When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of US consumers.
Source: Statista
83% Of All Younger Consumers Were Asked To Leave A Review Recently
Of those invited, 80% of consumers did give a review. In general, companies have actually asked 66% of all consumers to submit a review on their business.
Source: Brightlocal
89% Of Clients Browse A Companies Feedback To Reviews
Not only do most clients read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
86% Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them a great experience, they will be willing to share it.
Source: Brightlocal
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
70% Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Rather Than Advertisements
Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.
Source: Statuslabs
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Cell Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and ranking statistics show individuals value the opinion of peers more than any other content.
Source: Collective Bias
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management stats suggest a company's reputation doesn't impact just the customers. Potential team members also take a look at ratings and take a look at reviews.
Source: Deloitte
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in regards to conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.
Source: RevLocal