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Software Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Generally two thirds of companies have excellent and awesome rankings. Just 5% of businesses have a score listed below 3 stars.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to choose an attorney or a doctor.
Younger people (age 18-35) are a lot more inclined to employ an expert based on online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read much more reviews to get an idea of how the business is in fact doing. Don't depend on that fact alone.
Source: Brightlocal
83% Of All Younger Consumers Were Asked To Submit A Review Recently
Of those invited, 80% of consumers did give a review. In general, companies have asked 66% of all clients to give a review on their company.
Source: Brightlocal
67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When customers need to choose a solution provider, reviews have a massive impact on their decision.
Source: DemandGenReport
Just 6 Percent Of Consumers Don't Trust Customer Reviews At All
According to client review data, a massive 19% of consumers always trust online reviews and never a purchase without reading reviews initially.
Source: Statista
Over Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are reportedly the more opinionated ones.
Source: Statista
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Many Popular Items Have An Average Score Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Sometimes a lower score actually helps your overall rating.
According to customer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Clients Reading Reviews On A Mobile Device Are 127 Percent More Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Buying decisions are made rapidly.
Online reviews are clearly convincing, yet marketers haven't always come to appreciate the power of them.
Source: Martech Zone
If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Won't Use A Business
This stat is among lots of that show the importance of online ratings. Now that news of customer satisfaction travels this fast, keeping your customers delighted is more vital than ever.
57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked only for organizations with an ideal five star rating.
Source: Brightlocal
The Typical Review Length Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the significant review platforms are free, a surprisingly low number of businesses actually make use of them.
Although we now understand why client reviews are so effective, most businesses apparently don't.
Source: LsaInsider