73 Percent Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear people aren't pleased with scores alone.

Client reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a third of customers state composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

95% Of Unhappy Consumers Will Return To A Company If A Company Deals With Problems Rapidly And Efficiently

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Most people read much more reviews to get a clear view of how business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When consumers need to select a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

72 Percent Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how captivating your marketing is, you still require customer reviews. There is no other way around it. Customers are still going to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a new vehicle and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other people, you manage to select a model that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Because the large bulk of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Certainly Leave A Review

More than a 35% would leave a review to inform others about their customer experience and 24% would rather direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their decision making process.

Source: Podium

71% Of Millennials Search Customer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to select a physician or a legal representative.

Younger people (age 18-35) are even more inclined to employ a professional based upon online reviews. Only 19% of millennials will consider hiring a legal representative without any.

Source: Thomson Reuters

98% Of Yelp's Visitors Bought From A Business They Discovered On The Site

Normally, 142 million consumers visit Yelp each month. If you have not declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

Only 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of companies in fact use them.

Although we now know why consumer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Clients Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Purchasing decisions are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone