74 Percent Of Regional Companies Have At A Minimum, One Google Review

One review is far from enough to improve your website's SERP ranking.

Looking at online scores data, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews data, 59% used online reviews to pick a legal representative or a physician.

Younger people (age 18-35) are even more inclined to employ an expert based on online reviews. Only 19% of millennials will consider employing an attorney without any.

Source: Thomson Reuters

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

89% Of Clients Review A Companies Reactions To Reviews

Not only do most consumers read the review replies, 30% of them hold them in high regard. Nearly 96% read the feedback to their own reviews.

Source: Brightlocal

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable impact on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other people, you quickly pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

91% Of Millennials Rely On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as suggestions from family and friends.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who pay attention to the number of reviews is currently at 46%.

Source: Brightlocal

Customers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your site. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

83 Percent Of Clients Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

Software Reviews Impact Over 98% Of All Purchasers

18% of software application buyers consider reviews to be an important factor in the purchase procedure. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Considering that the large majority of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses question the integrity of online reviews. However, they recognize the enormous impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

A Lot Of Local Businesses Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, instead of a unfavorable or average one.

Source: Brightlocal