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67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider
When consumers need to choose a service provider, reviews have a huge effect on their decision.
Source: DemandGenReport
86 Percent Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them an excellent experience.
Source: Brightlocal
89% Of Clients Choose To Read Reviews On Their Smart Devices
Be it via an app or a mobile browser, consumers prefer to read reviews on their smart phones.
Source: Statista
89% Of Clients Review A Businesses Feedback To Reviews
Not only do most clients check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Aspect
Data reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
88% Of Executives View Reputation Risk As A Top Business Issue
Reputation management stats show a company's reputation does not affect just the customers. Prospective employees likewise take a look at scores and take a look at reviews.
Source: Deloitte
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically 2 out of 3 companies have exceptional and good ratings. Only 5% of companies have a ranking listed below three stars.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Positive Reviews Encourage 68% Of Customers To Choose Local Businesses
Since the vast bulk of customers read reviews, you would want yours to be enticing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Google Accounts For 57.5 Percent Of All Reviews World-wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. Many people read much more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.
Source: Brightlocal
US Shoppers Consider "Product Performance" To Be The Most Valuable Detail In Product Reviews
When people read reviews, they concentrate on various elements of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next few considerations for more than 50% of USA consumers.
Source: Statista
Over Half Of People Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
53% Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's buyers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.
Source: Statista
83 Percent Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. The majority of users who no longer trust ads choose to take note of customers' suggestions online.
Source: Statuslabs
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be constantly asking for reviews.
Source: Statuslabs
83% Of All Young Customers Were Asked To Post A Review Recently
Of those invited, 80% of customers did give a review. In general, companies have actually asked 66% of all customers to give a review on their business.
Source: Brightlocal