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If A Company Takes Care Of Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Return To A Business
Consumers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a company can do to deal with an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing preferences.
According to social media reviews statistics, Facebook impacts over half of users' purchase decisions.
Facebook reviews statistics expose that four out of five users are more likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270 Percent
User review statistics reveal the purchase possibility for an item with five reviews is 270 percent higher than the exact same item without reviews.
Source: Spiegel Research Center
Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent
Online review stats reveal that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
83 Percent Of Consumers Do Not Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust advertisements pick to take notice of customers' suggestions online.
Source: Statuslabs
63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.
When it comes to trust, these online review stats show the basic popularity of a website can just go so far.
Source: Review Trackers
Google Accounts For 57.5 Percent Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.
Source: Career Arc
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews statistics, 59% used online reviews to select a medical professional or a legal representative.
Younger people (age 18-35) are even more likely to work with a professional based upon online reviews. Only 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
77% Of Clients Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly requesting reviews.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review is enough for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Obviously, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
The Typical Review Word Count Has Actually Become 65% Much Shorter Since 2010
At this present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.
Source: Review Trackers
Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Customer reviews make the statistics appear more authentic which is what the potential clients are searching for. Almost a third of customers say composed reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.
Source: Fan and Fuel
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or mediocre one.
Source: Brightlocal