Favorable Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Considering that the large majority of consumers check out reviews, you'd want yours to be appealing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Cell Phones Prior To Shopping

In-store shopping is influenced substantially by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and score stats show people value the opinion of peers more than any other content.

Source: Collective Bias

98 Percent Of Yelp's Browsers Purchased From A Business They Discovered On The Website

Normally, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats show user-generated content can do wonders in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide an astonishing 44% increase.

Source: RevLocal

53% Of Customers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of customer reviews go on without a reply. That's too bad, due to the fact that those businesses are losing customers that way.

Source: Review Trackers

63.6% Of Customers Check Out Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats reveal the basic popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Most Best-selling Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower ranking really helps your overall rating.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most reliable source of suggestions. Online reviews generally carry the exact same weight as advice from family and friends.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

Google Accounts For 57.5% Of All Reviews All Over The World

Google is in the lead here, followed by Facebook as a remote second.

These are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two-thirds of companies have excellent and outstanding ratings. Only 5% of companies have a rating below 3 stars.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the potential clients are looking for. Nearly a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are pertinent and useful.

Source: Fan and Fuel