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Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online rankings statistics, we discovered that a business needs to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
89% Of Customers Want To Read Reviews Using Their Cell Phones
Be it by means of an app or a mobile browser, customers choose to read reviews on their mobile phones.
Source: Statista
Because They Want To Purchase An Item Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.
Review websites are locations that customers go to get the truth about a product, service or business . Users come since they have currently formed a buying decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so within 24 hours.
Source: RevLocal
77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that companies should to be continuously requesting reviews.
Source: Statuslabs
30% Of Clients Feel Positive About A Company Which Answers Online Reviews
Keeping in touch with your customers establishes trust. Even something easy like reacting to their reviews and remarks can make them feel valued.
As you may expect, clients who feel this way are going to invest more money with a company.
Source: Statuslabs
A Lone Business Review Can Raise Its Conversions By 10%
Online review statistics show user-generated content can do wonders in regards to conversions.
A single review can have a substantial impact on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer a mind-blowing 44% boost.
Source: RevLocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Over Half Of Clients Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read much more reviews to get a clear view of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very frequently'.
Source: Trust You
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Earnings
Businesses that treat customers well normally prosper, review sites help ensure of that.
Source: Statuslabs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software buyers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone