Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

67% Of Consumers Say Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Positive Reviews Encourage 68% Of Customers To Use Local Businesses

Given that the vast majority of customers check out reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor

Data reveal that reviews were more helpful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

US Shoppers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals check out reviews. But according to online review statistics, 60% of them are most interested in the product's performance.

Customer satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Rankings

Online review stats make it clear people aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are searching for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and beneficial.

Source: Fan and Fuel

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies ought to be constantly requesting reviews.

Source: Statuslabs

A Lone Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can offer an astonishing 44 percent increase.

Source: RevLocal

90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

74 Percent Of Regional Companies Have At A Minimum, 1 Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online scores data, we discovered that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There's no way around it. Consumers are still going to hear you out, however they trust other people more.

Source: My Testimonial Engine

83% Of Customers Don't Trust Advertising

The traditional channels to reach consumers aren't as prominent as they utilized to be. Most users who no longer trust ads select to pay attention to consumers' recommendations online.

Source: Statuslabs

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a brand-new automobile and there are numerous models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other consumers, you manage to select one that works for you. That's how positive reviews transform consumers into customers.

Source: Consumer Affairs

The Majority Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are surprisingly the more opinionated ones.

Source: Statista

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out a lot more reviews to get an idea of how the business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal