53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a website can just go so far when it pertains to trust.

Source: Review Trackers

73% Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the statistics appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of customers say composed reviews are the only feature that makes them think the sites' reviews are relevant and helpful.

Source: Fan and Fuel

83% Of All Young Buyers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Because the large majority of consumers read reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72 Percent Of Clients Won't Take Action Before They Read Some Reviews

No matter how captivating your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

United States Shoppers View "Product Performance" To Be The Most Valuable Info In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American clients.

Source: Statista

The Average Review Length Has Become 65% Shorter Since 2010

Presently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.

Source: Brightlocal

89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people choose to read reviews on their smart phones.

Source: Statista

70% Of Customers Choose To Find Out About A Business By Means Of Reviews And Articles, Rather Than Advertisements

Advertisements are all well and good, but it's worth attempting a different approach also. Reviews are by far the best way to discover the truth about a service or product.

Source: Statuslabs

One-half Of All Millennial's "Always" Read Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated material has an indisputable impact on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Published On Twitter Can Help Increase Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

89% Of Consumers Read A Businesses Replies To Reviews

Not only do a lot of consumers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.

Source: Brightlocal