54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing customers see. Still, users take note of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American consumers.

Source: Statista

Unfavorable Reviews Can Increase Conversion By As Much As 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

70% Of Customers Prefer To Learn About A Business Via Reviews And Articles, Rather Than Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and desire the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Clients Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.

Online reviews are certainly persuasive, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Over Half Of Customers Will Not Utilize A Company If It Has Less Than A 4 Star Rating

This stat is one of many that show the importance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with a perfect five star rating.

Source: Brightlocal

73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with scores alone.

Customer reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are generally ads.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their buying confidence.

Organizations use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Over Half Of Clients Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista