95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

15 Percent Of Buyers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible customers won't even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Utilize A Company

This stat is among numerous that illustrate the value of online ratings. Now that news of client fulfillment travels this quick, keeping your consumers delighted is more crucial than ever.

57% of customers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

Furthermore, 11% looked just for businesses with a perfect five star ranking.

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older individuals are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how tempting your marketing is, you still need client reviews. There's no way around it. Clients are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million customers go to Yelp monthly. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Businesses utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Corresponding with your consumers creates trust. Even something as basic as responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more money with a business.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'incredibly influential'.

To highlight the value of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same customers are also going to accept slower shipping times for such items.

Source: Turntonetworks

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals devote more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo