Customer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

89% Of Customers Browse A Companies Responses To Reviews

Not only do the majority of clients check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

83% Of All Younger Shoppers Were Asked To Leave A Review Recently

Of those asked, 80% of consumers did post a review. Overall, businesses have actually asked 66% of all customers to post a review on their company.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being twice as likely to be affected than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are reportedly the more vocal ones.

Source: Statista

86 Percent Of Consumers Would Think About Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out many more reviews to get an idea of how business is in fact doing. Don't depend on that statistic alone.

Source: Brightlocal