53 Percent Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

70 Percent Of Customers Prefer To Find Out About A Business Through Reviews And Articles, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

74% Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online scores stats, we found out that a company needs to have approximately 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of 5 users are likely to rely on a local business.

Source: RevLocal

Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses

Since the large bulk of consumers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%

Online review statistics reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Over Half Of Customers Aged 25 To 34 Gave Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the significance of online rankings. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more important than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for organizations with a perfect five star score.

Source: Brightlocal

89% Of Shoppers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile web browser, people choose to read reviews on their cell phones.

Source: Statista

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more successful than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends reveal people choose to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

73% Of Customers Think Customer Reviews Are More Vital Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a third of customers state written reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still require consumer reviews. There's no skirting around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

83 Percent Of Consumers Don't Rely On Advertising

The conventional channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to take notice of clients' recommendations online.

Source: Statuslabs

Buyers Checking Out Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Therefore, buying decisions are made quickly.

Online reviews are undoubtedly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone