61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars

Typically 2 out of 3 companies have exceptional and great ratings. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Average Review Length Has Actually Become 65% Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

70 Percent Of Customers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to pick a medical professional or an attorney.

Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Only 19% of millennials will consider employing a legal representative without any.

Source: Thomson Reuters

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Keeping in touch with your consumers establishes trust. Even something easy like responding to their remarks and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are going to invest more money with a company.

Source: Statuslabs

90% Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Google Accounts For 57.5% Of All Reviews Around The Globe

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Just 6% Of Consumers Don't Rely On Client Reviews At All

According to customer review stats, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews first.

Source: Statista

More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review stats place clients' reviews as the most reliable source of suggestions. Online reviews usually bring the same weight as recommendations from family and friends.

Source: Brightlocal

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, producers' descriptions are basically advertisements.

Source: Martech Zone

60% Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected substantially by blogs and reviews on social media. With men being twice as likely to be influenced than ladies.

Reviews and score statistics reveal people value the opinion of peers more than any other content.

Source: Collective Bias

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews convert customers into customers.

Source: Consumer Affairs

If They Were Asked, 77% Of Customers Would Probably Leave A Review

More than a 35% would post a review to educate others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their decision making process.

Source: Podium