83 Percent Of Consumers Do Not Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' recommendations online.

Source: Statuslabs

67% Of Customers Admit Reviews Are A "Extremely Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats clarify that 63% of consumer reviews go on without a reply. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

73% Of Consumers Think Written Reviews Are More Important Than Star And Number Scores

Online review statistics make it clear people aren't satisfied with scores alone.

Customer reviews make the stats appear more authentic which is what the prospective clients are trying to find. Practically a third of consumers say composed reviews are the only function that makes them think the websites' reviews are pertinent and helpful.

Source: Fan and Fuel

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

As of late reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

86 Percent Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

77% Of Users Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would do it to advise others about their customer experience and 24% would certainly direct their review to the company itself.

Over a 26% would want to submit a review to assist other people with their decision making process.

Source: Podium

74 Percent Of Local Businesses Have At Least One Google Review

One review is far from sufficient to enhance your site's SERP ranking.

Taking a look at online scores stats, we found out that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra