89% Of Shoppers Like To Read Reviews On Their Mobile Devices

Be it via an app or a mobile web browser, consumers choose to read reviews on their smart phones.

Source: Statista

US Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of US consumers.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact use them.

Although we now understand why customer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

Since They Want To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Users come due to the fact that they have currently formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Executives Regard Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a business's reputation does not impact just the consumers. Prospective team members likewise take a look at scores and take a look at reviews.

Source: Deloitte

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of businesses question the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Reviews Posted On Twitter Can Improve Online Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is actually doing. Don't depend on that statistic alone.

Source: Brightlocal

Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19% of consumers always trust online reviews and never ever a make a purchase without checking out reviews.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

53% Of Customers Expect Businesses To Reply Within A Week To Negative Reviews

Online review stats prove that 63% of customer reviews stay without a response. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70% Of Customers Choose To Discover A Business By Means Of Posts And Reviews, Rather Than Ads

Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the very best method to find the truth about a product or service.

Source: Statuslabs

Favorable Reviews Motivate 68 Percent Of Customers To Choose A Local Business

Since the huge bulk of customers read reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal